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Siebel Center for Design
Marketing | Brand Design | UX Research | Media Production
Overview
The project for the Siebel Center for Design (SCD) at the University of Illinois focused on clarifying and strengthening its public identity through a unified brand strategy, cross-platform visual system, and content-driven storytelling.
Year
2025
Duration
52 Weeks
My Role
The project for the Siebel Center for Design (SCD) at the University of Illinois focused on clarifying and strengthening its public identity through a unified brand strategy, cross-platform visual system, and content-driven storytelling.
The Challenge
The challenge was to build a cohesive, scalable brand experience that reflected SCD’s values of human-centered design while increasing engagement with students, faculty, and the campus community by delivering a future-ready, accessible, and adaptable digital identity across multimedia platforms which reflected SCD’s values in a human-centered design manner.
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